Mediko A

Mediko Azwar, widely known as Coach Med, is a certified executive coach, strategic mentor, speaker, and fractional CMO with over 25 years of leadership in marketing, brand building, and organizational transformation. With a career that spans multinational FMCG giants, tech startups, and BUMNs, Mediko combines deep strategic clarity with a human-first approach to business and leadership. He is the founder of Coach Med, a platform offering four synergistic services: 🧭 Coaching for leaders, professionals, and teams seeking clarity and growth 🤝 Mentoring for CMOs, marketers, and emerging talents navigating complexity 📊 Fractional CMO (CMO+) services for businesses needing strategic marketing leadership without the full-time headcount 🎤 Speaking engagements focused on leadership, resilience, reinvention, and transformation Mediko’s journey began as an engineer-turned-marketer—completing double master’s degrees in France to honor his late father’s dream, before pivoting into marketing without formal business training. He grew by doing, learning, failing, and leading—eventually becoming Marketing Director and Acting MD at Kimberly-Clark Indonesia, then with AkzoNobel, XL Axiata, Grab and later Chief Marketing Officer of Bluebird Group. He holds global credentials: ICF PCC, ACTC, EMCC EIA SP, and ITCA P—and integrates coaching psychology with business acumen to help others unlock their full potential. His leadership is grounded in integrity, clarity, and courageous growth—because he believes true transformation happens from the inside out. Through Coach Med and CMO+, Mediko now partners with founders, BUMN leaders, marketers, and aspiring changemakers across Indonesia and Southeast Asia—building strategy with soul and momentum with meaning.